Performance Optimization

Performance Optimization

A fast site converts more visitors into leads. Here is how your site is optimized and what you can do to keep it fast.

Built-in optimizations

Your site includes several performance optimizations out of the box:

• Image optimization — All images are automatically served in modern formats (WebP/AVIF) at the appropriate size for each device
• Code splitting — Only the JavaScript needed for each page is loaded
• Server-side rendering — Pages are rendered on the server for fast initial load
• CDN caching — Static assets are cached at edge locations worldwide
• Font optimization — Fonts are self-hosted and preloaded to prevent layout shifts

Image best practices

When uploading images (blog posts, custom pages, testimonials):

• Use JPEG or PNG format (the system converts to WebP automatically)
• Keep original files under 2MB
• Use images sized appropriately (do not upload a 5000x3000 image for a 300px thumbnail)

Monitoring performance

Check your site performance score:

1. Visit Google PageSpeed Insights (pagespeed.web.dev)
2. Enter your site URL
3. Review the scores for mobile and desktop
4. Target scores above 80 for both

What affects performance

Things that can slow your site:

• Very large custom images (optimize before uploading)
• Too many third-party scripts (chat widgets, analytics trackers)
• Embedding heavy iframes (multiple YouTube videos on one page)