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Listing data is provided under license from the Toronto Regional Real Estate Board (TRREB). TRREB assumes no responsibility for the accuracy of the information contained herein. Data is updated periodically and may not reflect the most current market activity. Not intended to solicit buyers or sellers currently under contract. MLS®, REALTOR®, and the associated logos are certification marks owned by the Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA.

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Home/Help Center/Technical FAQ/SEO Settings
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SEO Settings

Meta tags, sitemap, structured data, and search engine optimization.

Last updatedMarch 22, 2026

On this page

  • SEO Settings
  • Automatic SEO features
  • Customizable SEO fields
  • Title template
  • Sitemap
  • Monitoring SEO performance

SEO Settings

Search engine optimization helps your site rank in Google, driving free organic traffic from potential buyers.

Automatic SEO features

Your site includes several SEO features out of the box:

  • Dynamic meta tags — Each page has a unique title and description based on the content
  • Sitemap — An XML sitemap at /sitemap.xml is generated automatically and includes all projects, categories, and blog posts
  • Structured data — JSON-LD schema markup for real estate listings helps Google understand your content
  • Canonical URLs — Prevent duplicate content issues across similar pages
  • Open Graph tags — Optimized previews when your pages are shared on social media

Customizable SEO fields

You can customize SEO for:

  • Site-wide defaults — Default title template and meta description in Settings
  • Blog posts — Custom meta title and description per post
  • Custom pages — SEO fields on each page you create

Title template

The default title format is: {Page Title} | {Site Name}

For example: "The Grand Tower | YourBrand"

You can customize this template in Admin > Settings > SEO.

Sitemap

The sitemap is generated dynamically and includes:

  • All project detail pages
  • All category pages (developer, city, neighbourhood, architect)
  • All published blog posts
  • Static pages (about, contact, terms, privacy)
Submit your sitemap to Google Search Console after launching your site. Go to search.google.com/search-console, add your property, and submit the sitemap URL. This accelerates indexing of your pages.

Monitoring SEO performance

Use Google Search Console to track:

  • Which keywords your site ranks for
  • Click-through rates from search results

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